Optio is a digital storyworld project built around a fictional music platform and its advertising campaign. Set in a world where music listening has become increasingly controlled and ad-driven, optio is an anti-algorithm platform that promotes user agency through intentional listening and personal choice.

The campaign centres on a mysterious black box placed in Dublin Docklands, disrupting the corporate landscape and inviting curiosity. Inside, participants use the optio app to select music, transforming the space into an immersive nightclub.

Conceived as a social experiment, the installation serves as the backdrop for a filmed advertisement capturing participants’ reactions. It contrasts corporate control with the freedom of music, translating the platform’s ethos into an immersive audiovisual experience.

The project also features an app demo developed with Hydra, featuring real-time visualisers that respond to music selection.

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